Starting tomorrow, February 28, 2007, Inherent is going to be launching a new advertising campaign in the San Francisco Daily Journal publication. The theme is "Friends Don't Let Friends XXX" and our first installment is "Friends Don't Let Friends Have Ugly Web Sites". We poke fun at the overused imagery found on so many law firm Web sites (yes, including some we did YEARS ago). Take a look:



We are going to have a lot of fun with this campaign!

~ Debra

This year's Legal Marketing Association Annual Conference will be held March 21-24, 2007, at the Hyatt Regency in Atlanta, GA. The theme of the conference, Diverging and Converging: Shared Industry, Different Paths, recognizes the diverse roles and responsibilities of legal marketing professionals and the impact on law firm marketing success. Keynote speakers include Keith Ferrazzi, Founder and CEO of Ferrazzi Greenlight, Harry Beckwith, Branding Consultant and noted author of Selling the Invisible and What Clients Love and the one I can't wait to hear, Dr. Maya Angelou.

As usual, the program promises intensive workshops and many opportunities to share best practices, energize new ideas and, OK, we'll say it, to party. I mean, come on, it’s Atlanta!

Inherent is proud to be a Gold sponsor for the event and will be introducing Harry Beckwith as the speaker at Friday's lunch so, if you're there, make sure to stop by and say hello.

We'll also be holding a great contest with the prize of a $500 American Express gift card. Don’t forget to check your conference bags for our information and a chance to win a shopping spree!

We are looking forward to catching up with our clients, old friends, new faces and our colleagues in legal marketing next month. Will you be there?
-- Jenn

As I drove home from work this evening, I thought of how unlucky we are to pay the ridiculous real estate prices we do in California, especially the Bay Area. Ha Ha... Then I started thinking of how terrible the weather is today, pretty much everywhere else in the country.




-- Jeffrey